Check this out - we've got a sleek, smokeless fire pit launched in 2019 by one of our clients. It's got the looks and the unique feature of being smokeless, which is pretty cool. Initially, they targeted the US market, selling online through channels like Amazon, Kohl, and Target. Despite the high praise and near-perfect reviews, this product just wasn't making the splash it deserved in the States. The big issue? Getting noticed and breaking free from those traditional, low-margin online sales channels.
Early 2023, the game changed. The brand owner partnered with Home Concept to give their strategy a major overhaul, this time setting sights on the European market. First things first, we refreshed the visuals, capturing the essence of the fire pit in use by Europeans – think cozy family moments and lively gatherings with friends.
And here's the kicker – we went beyond the screen. Instead of limiting to online sales, we branched out to physical stores. We connected with several outdoor gear shops, allowing customers to get up close and personal with the fire pits. We've already shipped containers to Europe, prepping to showcase these stunners in stores across Switzerland, Austria, Finland, Sweden, the Faroes, Greece, Hungary, and the Netherlands.
At Home Concept, it's all about teamwork and continuous improvement. We keep our ears to the ground, gathering feedback from sales partners, and channeling those insights back to the brand. Our focus? Constantly enhancing the product to make it more unique and safer than what our competitors offer. And that's precisely how we're transforming this fire pit from just another product to a sought-after item in Europe. Pretty cool transformation, right?
